Friday, April 7, 2017 in Shippensburg, PA 9 a.m. to 3:30 p.m.
with evening social events on Thursday, April 6th 5 - 8 p.m.
What’s New in School Communications
Join us in Shippensburg to gain new skills for your communication toolbox.
School PR professionals are busy people. Staying ahead of stories, addressing email, consulting with administration and crafting messages for a half dozen different pipelines takes time. For the 2017 PenSPRA Symposium, you’ll hear from nationally
recognized speakers on issues and
technology that’s new in the past year.
The $125 registration fee also includes breakfast, lunch and Thursday’s social!
KEYNOTE: Cool Graphics Tools Hands-on Workshop (1:15 pm)
How to use free online tools to create quick and effective graphics for social media
Bring your laptop and digital photos for this hands-on session! Discover how to use mobile apps to edit and put text on photos, and learn new ways to tell visual stories. Tools include: Canva, Over and Adobe Spark Post, Page and Video. The presentation also covers how these tools "play well" with Facebook, Twitter and Instagram.
About the speaker: Evelyn McCormack is the owner of Mack Digital Communications in White Plains, NY, which provides communications services to school districts in the Westchester County region. She served for 14 years as Director of Communications at Southern Westchester BOCES, where she and her staff produced publications and digital information for 10 school districts. She also served as Vice President for Communication Technology & Innovation for NSPRA.
Evaluating School Communications to Inform Your Effectiveness (10:30 am)
In this session, Sandy will cover the history and evolution of best practice in communications evaluations. As project manager for NSPRA’s new School Communications Benchmarking Project, Sandy will also show how to use this unprecedented new tool that includes rubrics of practice and suggested measures to evaluate and improve your school communications program.
About the speaker: Sandy Cokely, APR was Director of Quality and Community Relations for the Pearl River SD, a Malcom Baldridge National Quality award recipient district. She is a past president of NSPRA and NYSPRA and is a frequent keynote speaker. She is the founder of SCOPE Surveys.
Supporting transgender students in our schools (9 am)
Learn how Central Dauphin’s administration has established guidelines to provide the best support possible for the transgender student population, as well as guidance on terminology and legal issues about transgender students for school personnel.
About the speaker: Karen McConnell is the Asst. Supt. for Central Dauphin School District and has presented statewide on what it means to be transgender, how best to protect trans-students, and how to implement transgender student policies.