Friday, April 13, 2018 in Shippensburg, PA 9 a.m. to 3:30 p.m.
with evening social events on Thurs, April 12th 5:30 - 8 p.m.
Thursday, April 12th
Begin with specialized topics for your education foundation on Thursday, April 12th, starting at 10 a.m. Learn about Improving donor relationships, capital campaigns, getting your board on board, and starting your foundation.
Next, enjoy a combined social hour Thursday evening, with lots of time to share stories with your PR colleagues.
Friday, April 13th
On Friday, we are in for an inspiring day with Brian Woodland, a favorite nationally known NSPRA speaker, and a master of school PR wit and wisdom.
Keynote: Everything I Need to Know I Learned from Reality TV: Putting Relationships Back Into Public Relations (Woodland)
Reality TV is changing reality and the rules of engagement for communicators. And it’s not all bad. This Special Session will show you how to harness the power of lessons learned from reality TV to move your agenda forward and make real change happen in your district. You’ll discover: how the reality TV world has changed our world of school PR; why you need to re-think how you build, maintain and nurture relationships that matter; how the power of relationships is the key to making an impact in your district; and ways to transform the surface-level relationships that predominate society into deep and important connections. Learn specific strategies to work with your most important connections – your superintendent, cabinet and board; how to remain authentic and understand the power – and the very real limits – of social media; how your relationships with media, students, staff and the community need to change in a reality TV world; and why only relationships can move the inclusion agenda forward. There’s no easy way to get the rose, win the immunity challenge or emerge victorious in the battle round, but this session will provoke, inform and build your relationship knowledge and skills so you can be a trusted advisor in your district.
#ALLIN : Get Stirred Up for Inclusion (Woodland)
The recipe for student and school success will inspire and engage you. A great dinner wouldn’t be perfect without everyone at the table. That’s job one with inclusion: using basic ingredients - your skills, abilities and knowledge - mixed with a few surprises, to stir up the inclusion agenda in your district. The result, like many great recipes, is more than the sum of its parts. It is a way to find real inspiration in your daily work and change the lives of your students.
PR and marketing trends and practices for the millennial generation (Dr. Cupid and Dr. Sipes)
The millennial generation has different expectations when it comes to corporations and organizations, both in how they communicate and in how they desire to be communicated with. Learn some tips and tricks to improve your relationships with millennials, as more of them become parents in our schools.
Pre-conference workshops with PaPEF are $25. Symposium registration for PenPSRA members is $125 and $150 for non-members. Enjoy lunch Thursday, the social hour Thursday evening and breakfast and lunch Friday with your registration.
Thanks to our sponsors!