The PenSPRA Symposium
April 8, 2016

Registration begins at 8 am. Program 9 am to 3:30 pm 
Shippensburg University Conference Center, Shippensburg PA 
Breakfast and Lunch provided with your registration 
(We hope you can also join us for a social hour on Thursday evening, April 7th from 6 - 8 pm)
The Agenda:
Learn to master data to defeat your critics,  use stories to clarify your brand and
take your social media efforts to the next level with a better understanding of metrics and the newest trends.

Mastering data to defeat our critics

Are Pennsylvania students performing worse than ever before? Do SPP scores really tell you how effective a school is? Does spending more money on education actually matter? Dr. Ed Fuller will answer these and many other questions about education in this presentation, focusing primarily on how data is used and misused in education. We will examine the accuracy of the many claims policymakers and pundits make about Pennsylvania education based on SAT, NAEP, PSSA/Keystone, and SPP scores. We will assess frequently made claims made about class size, the influence of funding, international tests, and other widely held beliefs. Learn the basics on how to identify the misuse of data and also how to use data wisely to communicate a more accurate picture of education here in PA and in the US.

About our speaker

Dr. Ed Fuller is the Director of the Penn State Center for Education Evaluation and Policy Analysis and an Associate Professor in Educational Leadership at Penn State University. Formerly he was the Director of Research at the Texas State Board for Educator Certification. Dr. Fuller has testified in front of the Texas House Public Education Committee and Senate Education Committee numerous times, often at the request of legislators. He has also been asked to advise legislators and legislative staffers as well as to co-author bills on numerous topics in Texas and now in Pennsylvania, such as K-12 accountability; teacher and principal preparation program accountability; charter schools; vouchers; state K-12 budgets; and testing. Dr. Fuller has numerous publications and over 100 national presentations and many print and digital media mentions.

Capitalize on Content to Build a Compelling Brand Narrative

Students, parents, alumni, community members – your most important constituents form impressions of your school district based on stories they read or are told. Through websites, social media outlets and a variety of traditional channels, you have powerful tools at your disposal for telling stories that highlight your impact on your community. In this session, we'll present a systematic approach for cultivating and curating content that leverages your district's strengths to create a compelling, ongoing brand narrative.

About our speaker

Vaughn Shinkus is an executive consultant in Web Strategy and Interactive Marketing Services with Ruffalo Noel Levitz, an educational consulting firm that provides technology-enabled solutions and services in the areas of enrollment and fundraising. Vaughn has more than 20 years of experience leading marketing communications initiatives, with expertise in social media, website development, content strategy, email communication, public relations, and team leadership. He previously served as a senior member of the strategic marketing and communications team at Temple University, where he managed university news content, oversaw website redevelopment projects, and led efforts to improve the effectiveness of social media. He also has served in senior communications roles at the University of the Arts and Wilkes University.

Social Schools: The Next Step for Communications Leaders

The power of social media extends far beyond your district's posts and tweets. Putting social in the hands of your principals, teachers, counselors and coaches creates unprecedented engagement opportunities with families and community members. Live streaming and social apps are no longer just tactics -- they are fast becoming essential to engaging parents and the community. And just like any other worthwhile communications program, these strategies and tactics must be evaluated for effectiveness. Learn how to make these tools work for engagement across your district -- and the basic metrics that demonstrate their value. And watch the value of your communications position grow when you loosen control, extend these tools to others across your district -- and deliver meaningful results.

About our speaker

Kristin Magette, APR, is in her tenth year as director of communications with the Eudora (KS) School District. Having previously worked in both higher education and non-profit, she considers K-12 school public relations to be her passion and perfect fit. She currently serves as president for the Kansas School Public Relations Association and is author of the book, Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity, published by Rowman and Littlefield in December 2014. She holds bachelor's degrees in journalism/mass communication and French from Kansas State University.
To register for the Symposium, click here
Overnight accommodations at the Marriot Courtyard, adjoining the Shippensburg University Conference Center, are available at a $90 conference rate and can be booked here

Click here for the brochure

Thanks to our sponsors:



For general questions about the symposium, contact:
Kim Newell
Assistant Director of CITV
Colonial School District
230 Flourtown Road
Plymouth Meeting, PA 19462
Ph: 610-825-1500 Fx: 610-832-0766

Christine Liberaski
Director of Communications and Development
North Penn School District
401 East Hancock St.
Lansdale, PA 19446
(215) 853-1020
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