Annual Symposium

Annual Symposium

PenSPRA Symposium set for March 28 - 29, 2019
 
Mark your calendars for the 2019 PenSPRA Symposium. The event will kick-off on Thursday, March 28 with an evening reception followed on Friday, March 29 with a day of learning and collegial sharing. The symposium will take place at the Conference Center at Shippensburg University.
 
This year, PenSPRA is pleased to announce that Friday's keynote speaker is nationally-recognized author and thought leader in American education, Trish Rubin. Trish's session is titled, "Why Brand Matters to Today's Lead Educators and Schools: How to Become BrandED." Trish will discuss moving beyond typical mascots, static websites, and predictable tag lines to showcase a school's unique assets. A "BrandEd" mindset improves school communications, relationships, and resources by telling the story of the school brand. 
 
Registration: The PenSPRA Symposium is $150 for PenSPRA members and $175 for non-members. All meals and the opening reception is included with registration. To register click here.
 
Venue: The Conference Center at Shippensburg University, 500 Newburg Road, Shippensburg, PA 17257, 717-477-1256. For information about the Conference Center click here.
 
Accommodations: Courtyard Shippensburg, 503 Newburg Road, Shippensburg, PA 17257. A block of rooms at the special rate of 90.00 USD per night has been reserved for attendees of the PenSPRA Symposium. To book online click here.         
Keynote Speaker
About Our Keynote Speaker

Trish Rubin is a consummate communications consulting professional who builds and executes strategies for business and not-for-profit clients that result in increased brand presence in any market.  

Trish’s understanding of the power of communication began, first, as a classroom teacher and later as a thought leader in American education. Her ability to create nationally-recognized training programs led to careers with the U.S. Department of Education as a staff/program developer and at USA TodayED as a national writing consultant.   
 
In 2003, she launched her own training company, The EdVentures Group, which specialized in teaching business professionals and education leaders.  She traveled across America, and to Europe and Asia, giving seminars and presentations at universities, businesses and organizations, including the United Nations.  

Expanding her outreach with authentic hands-on partnerships, Trish created a new brand, TrishBrand NYC, and now works with business, agencies, educational institutions and not-for-profit clients to build their brands, market their services/products, and develop their industry presence and consumer base through public relations, media, and events, resulting in increasingly powerful, wide-ranging business relationships. In addition, she is a lecturer in marketing at Baruch College.
 
Check back for more information on the symposium.
For general questions about the symposium, contact:
 
Erin Crew
Manager of Communications & Marketing 
Spring-Ford Area School District
857 South Lewis Road
Royersford, PA 19335
Ph: 610-705-6205

Kim Newell
Assistant Public Relations Coordinator
Colonial School District
230 Flourtown Road
Plymouth Meeting, PA 19462
Ph: 610-834-1670, ext. 236
knewell@colonialsd.org

Christine Liberaski
Director, School and Community Engagement  
Executive Director, NPSD Educational Foundation
North Penn School District
401 East Hancock St.
Lansdale, PA 19446
Ph: 215-853-1020
liberacd@npenn.org

AGENDA

Thursday, March 28, 2019

5:30 – 8 p.m.   PenSPRA Opening Reception

Kick-off this year’s symposium by attending PenSPRA’s opening reception. Here’s your opportunity to meet new members and reconnect with old colleagues. Through Table Topics, learn from experiences at different schools and build a cohesive peer group that provides support beyond your district. The reception will conclude with award presentations to recipients of the 2018 PenSPRA Excellence in Education Contest. Don’t miss this opportunity to network with one another and with the PenSPRA leadership.

Friday, March 29, 2019

8 a.m.   Registration and Breakfast 

9 a.m.   Welcome from PenSPRA Leadership

9:15 – 10:15 a.m.   Keynote Speaker Trish Rubin

This year’s speaker is nationally-recognized author and thought leader in American education, Trish Rubin. Trish's session is titled, "Why Brand Matters to Today's Lead Educators and Schools: How to Become BrandED." Trish will discuss moving beyond typical mascots, static websites, and predictable tag lines to showcase a school's unique assets. A "BrandEd" mindset improves school communications, relationships, and resources by telling the story of the school brand. 

10:15 – 10:30 a.m.   Break and Sponsor Exhibit

10:30 – 11:15 a.m.   Ideation Session

Led by Trish Rubin this follow up session will help attendees support the effective use of brand strategies in their schools and agencies.

11:15 – 11:30 a.m.   Break and Sponsor Exhibit

11:30 a.m.   Special Topics in School PR

Learn from each other through this hands on small group activity

12:30 p.m.   Lunch and Sponsor Exhibit

1:30 – 3:15 p.m.   10 Easy Ways to Up Your Social Media Game 

Presenter Andrea Gribble is a social media storyteller and the founder of #SocialSchool4EDU, a company dedicated to helping schools celebrate their students in a safe and positive way with social media. Andrea will be sharing practical advice and leading hands-on activities that will help you bulk up your social media toolbox. Since 2014, she and her team have trained more than 1,000 schools on maximizing the effectiveness of social media for school districts. 

3:30 p.m.  Raffle, Wrap up and Adjournment  

View text-based website