1. Pop your communications with added visuals
2. The PenSPRA Symposium
3. Western Region Workshop
4. A note from our neighbors at NYSPRA
5. News from around the state and nation
Pop your communications with added visuals
We all know our communities are becoming more and more oriented to visual displays of information. There is a bewildering array of ways to communicate your message visually now available to us, and many of them are even free. Yet, if you feel yourself to be more of a “word” person, perhaps the jump to communicating using visual techniques isn’t coming as easily to you as you would hope. We’ve gathered together a collection of examples for this issue that may help to wet your interest in trying some of these visual mediums. They are user friendly, and if you can design a newsletter you can work with these too.
A simple tool to start with is a website like recite this. Recite this can help you create poster quality images out of text in minutes. Many of the visuals that are shared on Facebook or pintrest are created on sites like Recite this, Quozio or Photofunia. You can make reminder notices, cancellation or re-scheduled notices or just share short bits of information in a colorful, visual way. Here’s one:
Infographics are a more complex type of poster type quality images that contain both text, graphics and pictures and can vary in size. We’ve discussed them in previous e-Comm issues. Today we’re sharing a variety of interesting infographics that may be of use to you in your district or in your thinking. Reviewing a variety of infographics may also give you some ideas of a topic you would like to try and cover on your own with a site like piktochart.
PenSPRA Annual Symposium – Back to the Basics
Our symposium chairs Kim Newell and Jason Davidek have another information packed day planned for you with this year’s Symposium on April 1st. Join your colleagues once again in tranquil Bedford Springs for a session aimed at strengthening the skills you use every day: Photography, Videography and Writing.
...Sharpen your photography skills with a special presentation by Steve Dietz of Sharp Image Studios. Steve will share his years of photographic knowledge to help you learn to capture better images to enhance your websites, publications and social media outlets.
...Learn the best practices when it comes to recording quality video to maximize your communications for your district television station, social media outlets or your website.
...Hone your writing skills in a social media world by ensuring a commitment to concise and effective communications products both electronically and in print with a presentation by writing coach and author Don Fry, formerly of the Poynter Institute.
Tips and tricks for those new to the profession and seasoned professionals! Join us and sharpen the skills you use every day. Enjoy sharing with PR colleagues, a continental breakfast and the "Taste of the Alleghenies" buffet lunch.
PenSPRA members $125. Non-Members $150. Breakfast and lunch included.
We are excited to spend the day with you on April 1st!
Western region workshop
Crisis Communications: The Role of the Public Information Officer. In our position as school communications professionals, we are expected to fill the important role of Public Information Officer (PIO) during an emergency. Plan to join us on Friday, March 7 from 1-3:00 p.m. at the Allegheny Intermediate Unit at the Waterfront for a presentation by Mt. Lebanon Deputy Chief of Police Aaron Lauth who will discuss the expectations for a PIO during a crisis. As the PIO for the Mt. Lebanon Police Department, Deputy Chief Lauth will also share strategies on how to effectively communicate during an emergency with local police and fire. He will also discuss the increasing use of social media in crisis communications. Please RSVP to Sarah McCluan at Sarah.McCluan@aiu3.net
A note from our neighbors at NYSPRA
There is still time to register for the 2014 NYSPRA Spring Conference, which will be held March 23-24 in Albany, NY. We are pleased to announce this year's keynote speaker is Charles Borgognoni, Executive Director of Central New York School Boards Association. Charles has had an extensive career in public affairs and strategic communications in both the private and public sectors. A PRSA member, Charles is a recipient of PRSA's Silver Anvil Award, recognizing outstanding strategic public relations programs. Charles will be our Guest Speaker for dinner & conversation on Sunday night and will deliver our keynote presentation on Monday, focusing on the "what, how and why" of advocating for our public schools.
Also added to Monday's line-up is Michele Levings, Director of the State Aid & Financial Planning Service at Questar III BOCES, who will present an overview of the education proposals contained in this year's proposed NYS Executive Budget. And don't forget about our previously announced sessions: New Models for Effective Public Input Meetings and Evaluate Your Effectiveness with School Communications Rubrics and Measures: NSPRA's School Communications Benchmarking Project Presents Initial Benchmarking Tools for the Profession. For more information, click here
News from around the state and nation