March 28, 2019
5:30 – 8 p.m. PenSPRA Opening Reception
Kick-off this year’s symposium by attending PenSPRA’s opening reception.
Here’s your opportunity to meet new members and reconnect with old colleagues. Through
Table Topics, learn from experiences at different schools and build a cohesive
peer group that provides support beyond your district. The reception will conclude
with award presentations to recipients of the 2018 PenSPRA Excellence in
Education Contest. Don’t miss this opportunity to network with one another and with
the PenSPRA leadership.
March 29, 2019
8 a.m. Registration and Breakfast
9 a.m. Welcome from PenSPRA Leadership
9:15 – 10:15 a.m. Keynote Speaker Trish Rubin
This year’s speaker is nationally-recognized author and thought leader in American education, Trish Rubin. Trish's session is titled, "Why Brand Matters to Today's Lead Educators and Schools: How to Become BrandED." Trish will discuss moving beyond typical mascots, static websites, and predictable tag lines to showcase a school's unique assets. A "BrandEd" mindset improves school communications, relationships, and resources by telling the story of the school brand.
10:15 – 10:30 a.m. Break and Sponsor Exhibit
10:30 – 11:15 a.m. Ideation Session
Led by Trish Rubin this follow up session will help attendees support the effective use of brand strategies in their schools and agencies.
11:15 – 11:30 a.m. Break and Sponsor Exhibit
11:30 a.m. Special Topics in School PR
Learn from each other through this hands on small group activity
12:30 p.m. Lunch and Sponsor Exhibit
1:30 – 3:15 p.m. 10 Easy Ways to Up Your Social Media Game
Presenter Andrea Gribble is a social media storyteller and the founder of #SocialSchool4EDU, a company dedicated to helping schools celebrate their students in a safe and positive way with social media. Andrea will be sharing practical advice and leading hands-on activities that will help you bulk up your social media toolbox. Since 2014, she and her team have trained more than 1,000 schools on maximizing the effectiveness of social media for school districts.
3:30 p.m. Raffle, Wrap up and Adjournment