NSPRA Executive Board met on March 8 and 9 at NSPRA Headquarters in Rockville,
Maryland. The Board focused on a number
of issues including strategic planning, new programs, and new hires. Please see below for detailed information.
Strategic Planning: National
School Public Relations Association (NSPRA) Board members and staff recently
participated in a two-day strategic planning workshop to find opportunities to
grow and build value for NSPRA membership.
The session was facilitated by past NSPRA President Susan Hardy Brooks. The
Board reviewed current survey and other membership data, and considered further
information they would like to collect in order to understand the impact of new
marketing efforts. A new marketing plan will be reviewed by the July 2019
Programs: NSPRA is offering new professional learning opportunities for
members and chapter leaders:
- Chapter Challenges Solved: Free, virtual PD for NSPRA
Chapter officers. The first session will be March 22 and will discuss
transitioning to a new treasurer and sponsor funding. Registration is open until March 20.
- All NSPRA chapter officers
are invited to participate, and are encouraged to email NSPRA Associate
Director Melissa Braham at firstname.lastname@example.org if they have an
idea for or would like to lead a future session.
- NSPRA Insight: This new, free, virtual PD for NSPRA members is a professional yet informal roundtable discussion featuring NSPRA members and others. The initial NSPRA Insight web conference is scheduled for May 15. The first show’s topic focus on the onboarding process for welcoming a new superintendent. It will be facilitated by Elise Shelton; Annette Eyman, APR; and Bob Noyed, APR. The recording will be archived and available to members. Look for registration information from NSPRA soon.
- Communication Review: NSPRA did a soft launch of this new service, designed for small districts (3,500 students or less) that don’t have a school communications professional on staff. The service includes two SCoPE surveys (one each for staff and parents), three virtual focus groups and two interviews for the superintendent and one other school leader. The final report gives the results of the surveys, gaps found and recommendations to begin implementing a data-driven public relations program.
New Staff: NSPRA welcomed new staff
members Jennifer Alexander, Manager of Seminars, Partnerships and Programs; and
Rebecca Shaw, Communication Manager. NSPRA now has a six-member staff.
The Board and staff discussed the progress of Seminar planning, and had a
healthy discussion about future Seminars, noting that the Board reviews member
feedback when making decisions.
- NSPRA Staff is working on finalizing the schedule of sessions for the 2018 NSPRA seminar. The seminar program is online, and will be updated as
more information is finalized. Also, the pre-seminar schedule is finalized, as
are the keynote speakers Kindra Hall and Michele Norris. Members are encouraged
to arrive in time to take advantage of all of the networking and learning opportunities.
The Chapter Leader meeting begins at 8 a.m. on Sunday, July 4 and the annual
meeting begins at 1:00 p.m. that same day.
- The inaugural #K12PR5K
run/jog/walk will be held at 6:30 a.m. Sunday, July 14. Participants in this
informal run will receive a t-shirt for their $25 donation to the NSPRA
- The second Equity Diversity Mixer will be held right before the opening reception. After the success of last year’s event, the event is being held in a larger space. It will include a DJ, and all members are invited and encouraged to attend.
- The #K12PRChatTweetup will
be held Monday.
- A new venture this year, made possible by a generous sponsor, is the 35 Under 35 Luncheon. It will be held on Tuesday, July 16.
- NSPRA is working with a new
provider to develop a seminar app to help members plan, organize and maximize
their seminar experience.
Barry Gaskins Award
Board approved the recipient of the award. The winner will be announced in an
upcoming NSPRA publication and distributed at the 2019 NSPRA Seminar.
Director Contract: The Board approved an extension of Rich Bagin’s contract to run through March 31, 2022.
Board approved Dr. David Sovine of the Frederick County (Va.) Schools as the
new Vice President at Large - Superintendent of Schools.
The Executive Board Search committee is working to secure eligible candidates
to fill the following positions:
- President-elect (2019 - 2020)
- Regional Vice President - Southwest (2019 - 2023)
- Regional Vice President - Mideast (2019 - 2023)
- Regional Vice President - Northeast (2019 - 2023)
The deadline for all
interested members who meet the eligibility requirements to submit nomination
materials is April 1, 2019.
staff worked on developing the NSPRA Brand
Guide, which is available online.
Best Practice: The Board discussed the status of the current rubric in
development, Bond/Finance Election Plans and Campaigns. Board
members also reviewed possible topics for the next critical function area.
Scholarships: The Board discussed updating scholarship applications,
creating rubrics, and putting applications online for next year.